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Electronic Distribution

Be bookable everywhere, without losing control of your rates.

Indi sets up and manages your distribution so you're visible on the channels that matter, connected cleanly to your systems, with a channel mix that balances cost and reach.

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The problem

Every channel, working with intent.

For most independents, distribution grows by accident, a few listings set up years ago and left to run. The opportunity is to make it deliberate. Rather than the same rate everywhere by default, Indi positions each channel with purpose, so every one earns its place and your direct channels, your own website, phone and email, are always your guests' best offer. Connected cleanly to your PMS, priced with intent, and built around a direct-booking strategy that lowers your cost of acquisition over time. The strength isn't just the channels you're on. It's the strategy behind how you use them.

What Indi does

The actual work.

01

Channel strategy

The right mix of OTAs, direct and other channels for your property and market, not a scattergun of listings.

02

OTA setup & optimisation

Listings, content and the levers that affect how you rank and convert.

03

Clean connectivity

Channel manager, PMS and booking engine working together, so availability and rates move once and update everywhere.

04

Custom channel positioning

Every channel priced with intent, so your direct channels are always your guests’ best offer.

05

New channel & GDS activation

Opening corporate and travel-trade demand when it’s right for you.

06

Ongoing channel management

Watching performance and shifting mix as demand changes.

How it's delivered

Built in onboarding. Run at the intensity you choose.

Your distribution strategy is built and implemented during onboarding, then kept running and optimised through your ongoing partnership, at the intensity you choose. Need a specific piece done on its own, a GDS activation, a channel manager or PMS setup? We run those as standalone projects too.

"I love being independent, but with the support of Indi Hotels in the background."

Andrew Macdonald · Owner · Hotel Nelson

Find out where your distribution has the most upside.

Tell us about your property, and we'll show you where the opportunity is.

Talk to us about distribution