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About

Independence, backed by real commercial expertise.

Indi is the expert commercial team behind independent hotels and motels: distribution, revenue management and marketing, run by people who do this for a living.

Why Indi

Independent by design, backed by one expert team.

Indi exists to give independent hotels the commercial firepower of a major group, without giving up what makes them independent: the autonomy to run your property your way, and the freedom to be genuinely yours. Lower costs, more direct bookings, and sophisticated strategies usually reserved for the big brands, delivered by a team who does this for a living. You bring the hospitality. We bring the commercial expertise behind it.

Distribution

Every channel and OTA, connected cleanly and optimised.

Revenue management

Pricing and rate plans that move with demand.

Digital marketing

Direct-booking campaigns that turn lookers into guests.

One team, coordinated under one roof, not a stack of consultants who don't talk to each other. We're not software you learn and run yourself. We're the people who run it for you, at the level of support you choose.

What we believe

Three things, held to.

01

Independence is the point

We make your property stronger without making it less yours.

02

Straight talk

We tell you what's realistic for your property and market, not what sounds good.

03

The work is the value

Strategy that's actually implemented, not a deck that sits in a drawer.

The team

Real faces, real hotel experience.

Founder-led, and every member of the team is dedicated to your property's commercial performance.

Sonny

Sonny

Revenue

Deby

Deby

Operations

Abel

Abel

Developer

Yudi

Yudi

Revenue

Yuka

Yuka

Administrator

Based in Sunshine Coast, QLD, and Seminyak, Bali.

Why owners choose Indi

A partner whose only job is your commercial performance.

No guesswork on where you stand. It starts with a free discovery that shows you the upside before you commit a cent. One team for everything that drives your revenue. And a partner whose only job is your commercial performance, not selling you software, not putting you in a uniform.

See what an expert commercial team could do for your property.

Have a question, or want to know more about how we work? Get in touch.

Get in touch