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About

Independence, backed by real commercial expertise.

Indi is the expert commercial team behind independent hotels and motels: distribution, revenue management and marketing, run by people who do this for a living.

Why Indi exists

Independent, with an expert team behind you.

Indi exists to give independent hotels the commercial firepower of a major group, while keeping everything that makes them independent. The autonomy to run your property your way. The freedom to be creative in how you do business. Lower costs, genuine direct bookings, and a lower cost of guest acquisition. Sophisticated strategies usually reserved for the big brands, delivered by a team with deep knowledge and real experience. You bring the hospitality. We bring the commercial expertise behind it.

How we're different

One team, not a stack of suppliers.

Most owners end up juggling a revenue consultant, a distribution specialist, a marketing agency, a photographer and a web developer, none of them talking to each other. Indi brings all of it under one roof, coordinated, so your distribution, pricing and marketing pull in the same direction. We're not software you have to learn and run yourself. We're the people who run it for you, at the level of support you choose.

What we believe

Three things, held to.

01

Independence is the point

We make your property stronger without making it less yours.

02

Straight talk

We tell you what's realistic for your property and market, not what sounds good.

03

The work is the value

Strategy that's actually implemented, not a deck that sits in a drawer.

The team

Real faces, real hotel experience.

Founder-led, and every member of the team is dedicated to your property's commercial performance.

Sonny

Sonny

Co-Founder & Revenue

Deby

Deby

Co-Founder & Marketing

Abel

Abel

Developer

Yudi

Revenue

Yuka

Administrator

Based in Sunshine Coast, QLD, and Seminyak, Bali.

Why owners choose Indi

A partner whose only job is your commercial performance.

No guesswork on where you stand. It starts with a free discovery that shows you the upside before you commit a cent. One team for everything that drives your revenue. And a partner whose only job is your commercial performance, not selling you software, not putting you in a uniform.

See what an expert commercial team could do for your property.

Have a question, or want to know more about how we work? Get in touch.

Get in touch