Indi is the commercial team behind high‑performing independent hotels.
You stay focused on your guests. We run your distribution, revenue management and digital marketing, growing your revenue and your direct bookings.

Imagine your commercials in expert hands.
You've built something independent, with its own character, run your way. What most owners never get is a full commercial team behind it, the people who live and breathe distribution, pricing and marketing every day. That's what Indi brings, specialists dedicated to your revenue, so the property performs at its best while you stay focused on your guests.
Smarter acquisition
Keep more of every booking working for you.
Pricing that moves with the market
Capture demand as it happens, day to day.
One team, pulling together
Distribution, marketing and web working as one.
Clarity on your upside
See exactly where the growth is, and go after it.
One team for everything that drives your revenue.
Indi brings your distribution, revenue management and marketing under one roof, coordinated, not stitched together. And when you need just one thing done, we take on standalone projects too.
Electronic Distribution
Your channels and OTAs set up and optimised, connected cleanly to your systems, so you're visible everywhere that matters.
ExploreRevenue Management
Best-practice pricing, rate plans and segmentation that move with demand, so you capture more of it.
ExploreDigital Marketing
A booking-ready website, professional photography and direct-booking campaigns that turn lookers into direct bookings.
Explore One-off · standaloneProjects
A website, GDS activation, a PMS setup or dynamic pricing. Fixed scope, same expert team.
ExploreOwn more than one property?
See how Indi works with hotel groupsA clear path, from first look to ongoing partnership.
Free discovery
A free look across your distribution, revenue and marketing, with practical ideas to help your hotel perform at its best.
Onboarding
We build and put in place a bespoke commercial strategy, built around your property.
Ongoing partnership
We keep it running and improving, at the level of support that fits you.
Choose your level of support.
Every property is different, so support is too. The difference between tiers isn't how often we talk, it's how much of the day-to-day commercial work you'd like us to run.
Your outsourced commercial team, Indi-led
Larger or complex properties, repositionings, and demand that moves fast.
Active management, shared
Most midscale properties wanting real momentum.
Strategic oversight, owner-led
Hands-on owners and steady demand.
Quarterly is strategic oversight rather than active day-to-day pricing. The more of the execution you hand to Indi, the more of the upside we can help you capture.
All partnerships run on a minimum 12-month term.
Owners, talking about Indi.
"I love being independent, but with the support of Indi Hotels in the background."
Andrew Macdonald · Owner · Hotel Nelson
"The website Indi Hotels provided is brilliant. It currently delivers two bookings for every OTA booking."
Lawrence Heasman · Group GM · City Apartment Hotel Group
"I couldn't have asked for a better partner than Indi."
Michael Stephens · Owner · Albany Motel & Apartments
See your property through an expert's eyes.
A free commercial discovery across your distribution, revenue and marketing, with clear, practical ideas to help your hotel perform at its best. No cost, no commitment.
Start your free discovery